Case study: Websites for Therapists
For many therapists and mental health professionals, figuring out people and why they do what they do is easy. The hard part is how to stand out online.
Most therapists I have talked to, (No, I’m not a nutjob, my sisters-in-law are both therapists and I know a few others) agree that therapy websites are just darn awful. The design is bad, the navigation is awful and the information can sometimes be hard to find. This bad design can be detrimental to your therapy business! Potential clients need easy access to information about your practice and need to fell that they can trust you so that you get the booking for the initial meeting.
So what’s a modern therapist to do? Below are our quick and easy tips for creating a website for your therapy business.
An easy blog and website for therapists
Conversations with a Gender Therapist – A blog
Challenge: Dara contacted us because she needed a new theme for her site and some training on WordPress. She wanted to create a blog around a topic she covers in therapy regularly. And she wanted an easy to navigate blog format that had SEO (search engine optimization) built in. She also wanted training on WordPress and SEO basics.
Solution: We picked out the Lifestyle Child Theme for WordPress. It had all the things she wanted, a big header image, easy to customize and the blog format was nice looking and easy to navigate. We spent some time going over how to optimize each post for SEO and spent some time learning the general settings in the back end of WordPress.
Plugins we used:
- Yoast - Boosts SEO
- Jetpack for WordPress – Site statistics (who clicked on what post and how many times)
- WordPress Editorial Calendar – Organize your future posts on a calendar
- Yet another related posts plugin – Shows related posts at the end of every post
Overall Dara is happy with her site, she gets new subscribers to her blog regularly and her traffic has gone up over 2,000% in just 3 months!!
Easy professional therapist website
Creative Wellness Services – A professional practice website
Challenge: Britt is a brand new therapist that needed help attracting clients to her site. She wanted to be able to book appointments online, start a blog and make the contact information bold and easy to find. Britt also needed help getting her social network pages set up and enable sharing of her content.
Solution: For Britt’s site, we picked out the Ellen Mae Genesis theme. Genesis themes are perfect for built in SEO, in fact we use them on almost all the sites we build with templates. This theme was already set up to be used in a medical practice, which made it easy to incorporate the big, bold contact information. We changed the colors of the site to match Britt’s logo and added a plugin so that she could book appointments online. We also set Britt up with a Facebook page and social sharing.
Plugins we used:
While not technically a plugin, we also integrated a booking form via Full Slate. Full Slate’s scheduling software has everything you need to manage a busy schedule. An appointment scheduler on your website and Facebook page is like having a virtual receptionist 24/7 – no more missed calls, phone tag or lost leads. It is easy to install and works like a charm!
So that’s pretty much it. We loved working with both of these amazing therapists. Contact us to help plan out your therapy site.