ClubDivot now accepting Beta testers!

Posted by Amber Goodenough on March 08, 2011

In case you haven’t heard us yelling from the rooftops, our new product ClubDivot is almost in Beta! We launched a sign up page for those that want to be beta testers, which means you get to try it first before everyone else and tell us how rad it is or what it needs. We are excited to get some actual humans on our site and we have a lot to get done in the next few weeks as we get ready to launch the beta.

In case you aren’t familiar with the product, basically it makes your golf schedule easier to manage. We provide ways for you to send tee time invitations to your friends and business contacts and ClubDivot has a calendar view that will sync with your iCal or Outlook. We make it easy to book online and provide ways for small clubs to keep track of and communicate with its members. Pretty awesome if you ask me.

We hope to launch in the next few weeks, so get ready to PLAY MORE GOLF!

The golf pros

Golfin' it up!


3 Reasons Why WordPress is Great for your Small Business

Posted by Amber Goodenough on February 08, 2011

wp-logoIt’s true many a great blog were designed on WordPress, but is WordPress great for small business?

YES!! You can also use WordPress to build a fully customizable website, in fact the post you are reading right now is on the WordPress platform.  The reason we chose WordPress for our fourfour media site is simple: it’s easy to install, it’s free, VERY customizable and it’s easy to update.

We’ve love putting our clients on WordPress because it speeds up the development process and it’s just so darn easy for our clients to use after their project is finished.
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Schedule Golf Games Online

Posted by Amber Goodenough on January 31, 2011

In case you are unfamiliar with fourfour media and what we do here, I’ll tell ya.  We build awesome apps!  Plain and simple.  We love the painstaking process of building tools that make peoples lives easier or better or funner.  (Especially funner!)  Normally we build apps for clients such as the New York Stock Exchange or Crown Worldwide Moving to name a few of our most recent apps.  These tools allow businesses to function more intelligently and create a way for them interact with their clients in a more personal way.

In case you haven’t heard of our own app called ClubDivot, let me break it down for ya.  We are building a social app for golfers that enables them to schedule, book and organize tee times with their friends and co-workers online.  We have been working on the design and overall structure for over a year, but we are SOOOO close to done we can taste it.

On ClubDivot Golfers can:

  1. Create their own private golf groups
  2. Schedule tee times for the group
  3. Book tee times online through our site
  4. Maintain an easy to use calendar to see all your upcoming games
  5. Meet new people

    We have been hard at work on the app over the last few months and have made a lot of good changes and additions to the site.  Here are the latest updates on ClubDivot

    1. Sign in using your social media user account, ie: Facebook login
    2. We have finalized the new design for the web application, the mobile app is next for an overhaul
    3. We are currently in negotiations with several booking engines to get our customers the best deals on tee times
    4. We have finalized our membership model.  Good news golfers, we are using a freemium model which means you only pay for what you want.

      Look for more updates to come out weekly as we near the finish line.  :-)


      Learning Organically

      Posted by Eric Goodenough on January 27, 2011

      So as developers and designers we are constantly pushing ourselves to hone our skills and learn new techniques or technologies. A fair amount of learning is done on the job, but most times we practice these new skills in our free time.  Staying up to date and honing our skills on relevant technologies is what makes the distinction between successful developers/designers and the ones whose skills stagnate.  When hired, we are expected to execute fast and correctly, not experiment with edge technologies and implementations.rubygems

      My personality type and hunger for knowledge have lead me down the path of learning organically. For instance, on the two projects I am currently working on, I kept getting frustrated with the lack of access to a htaccess file on Heroku. For both of these projects I wanted to password protect the staging and production sites while in development. Don’t get me wrong, I am loving Heroku. But if you guess, stumble upon or happen to know the URL, its completely unprotected. This poses problems for ‘top secret’ projects. So I started thinking, maybe we could build an add-on that serves a proxy and has basic http authentication.  Joshua, my main Rails developer, pointed out that this is simple enough to implement in a Rails app, that a proxy is not really necessary.  But will anyone (including me) implement it on every project?
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      We’re back and swinging…here’s what’s new at fourfour

      Posted by Eric Goodenough on January 27, 2011

      We’ve been absent from the blog for a few weeks and with good reason, we have been CRAZY busy!!
      We finally completed the last 3 projects we were working on, almost simultaneously. It made for a hectic couple of weeks but now that the dust has settled, we are ready for what’s next, here is what has kept us so busy.
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      Wishes for the new year

      Posted by Amber Goodenough on December 31, 2010

      This past year at fourfour we have had an amazing journey.  We were so blessed in 2010, it turned out to be our biggest year ever in terms of the amount of work and profit!  Woot!  We moved twice, once in Lake Tahoe (we technically lived in Nevada for 2 months, so that makes 7 states I’ve lived in) and then to Santa Barbara.  Eric traveled to London, Paris and Chicago and Amber went to Redding, CA, San Francisco and Denver.
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      There’s an app for that.

      Posted by Amber Goodenough on December 28, 2010

      This one’s for you dad.  My dad is in the process of starting up a new business with my mom in Redding, Ca.  Since they are of the boomer generation, they rely little on web apps to make their business run smarter.  Recently he asked me what online tools I use to run by business and decided it might make a good blog post.  So I thought I’d share some of our favorite apps and why we love them.

      Finances- Xero

      Xero is an online accounting system designed for small businesses and their advisors.

      In Xero we can create invoices and add payables, sync our bank accounts and look at reports of our finances.  This easy to use app also has a great way to share your financial information with your accountant.  And since its on the web, we can access it from anywhere! Xero is simple to use, not bulky like Quickbooks and you can manage both your business and personal accounts from one app.  Plans start at $19/month. (web app, no download)
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      News article feature

      Posted by Amber Goodenough on December 22, 2010

      Check out Amber in this post about Why it Sucks to Be a Young Entrepreneur but What You Can Do About It,  on the Teen Business Forum.


      What Does Your Website Need in 2011?

      Posted by Amber Goodenough on December 20, 2010

      A new year means that the website you built in 2007 is old and busted.  Sorry, I know its tough to hear.  Maybe you are attached to your site, you shared lots of good memories.  But listen up folks, the way we do business has changed so much in the last few years, heck, just in the last year alone, customers may be leaving your site because it looks dated .

      Chances are, the last time you updated your site, it didn’t include links to social media or even a blog.  It’s time to face the hard truth that your site could use a makeover, maybe the way you do business too. So let’s think about it for a sec, what does the site of your dreams look like?  What websites do you love?  Just like when you go to the salon, you look at pictures to get ideas about what to do with your hair, start to do this with your site.  Does it have more photos, does it have news, does it have a contact form?

      Here is a quick list of the questions you should ask yourself as you start to think about what your pretty new site should include.  Have fun with it, get wild!

      1. What is the primary aim of your website, how will it advance your business?
      2. What are the secondary goals of the site, what else do you need to communicate to your users?
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      For better or worse…working with your spouse.

      Posted by Eric Goodenough on December 14, 2010

      My husband and I have been working together for about 12 years, in fact we were working together before we were married. Our first job together was in retail, Eric had a job at this little bookstore and we were so in love that we wanted to spend every waking minute together, literally.  We had a great time and worked so well together that shortly after we were married, 6 months after in fact, we opened our first business together.

      We’ve had some highs (celebrating anniversaries)  and some lows (all out shouting/grudge match behind the counter at our coffee shop, whoops.)  But 12 years later we are still working side by side, still married, and still loving being together (most of the time).
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